Applegarth Strategies offers consulting and marketing services for destinations and brands. We specialize in visitor economy strategies that prepare and develop destinations, and reach and entice the cannabis travel audience. Applegarth is the Founding Chair of the Cannabis Travel Association International and the sole expert advisor on first-ever cannabis travel audience research in the United States, an ongoing collaborative study since 2019 with MMGY Travel Intelligence. Applegarth leads the Cannabis and Hemp Task Force for Destinations International, the world’s largest association of destination organizations with over 700 member orgs and more than 7,500 destination professionals from 26 countries and territories around the world. Applegarth leads the Cannabis and Hemp Council for the California Travel Association, an association that serves 240 travel member organizations throughout California. Applegarth created and co-produced the California State Fair Cannabis Awards & Exhibit, the first-ever state sanctioned cannabis exhibit and awards program. Applegarth’s work has been recognized by the Clio Awards, the Visit California Poppy Awards, US Travel ESTO Awards, and the International Federation of Fairs and Expos Awards. He is a Certified Ganjier cannabis sommelier and a certified Cannabis Therapy Consultant.