Meet Our Team Members

Laura Hand | Board Member

Laura Hand is the CEO and Founder of Laura Loo Experience Design (LLXD). She is an award-winning marketing executive rooted in technology and customer experience design. With 20+ years of leading a digital advertising agency to corporate healthcare marketing teams, Laura offers executive-level fractional marketing expertise for companies that want to remain lean but recognize they need marketing leadership to take them where they want to go. She works with wellness brands that want to reach their desired audiences, be seen as the authority in their space and practice the “Less but Better” marketing mindset of doing what is most impactful to move their business forward. She is a Board Member and Marketing Chair for the Cannabis Travel Association International (CTAI), a mentor for women-owned businesses and has served at the national level of the American Advertising Federation on the Council of Governors and still serves as an AAF creative competition judge.  Learn more at

Jerred Kiloh
Jerred Kiloh | Board Member
Jerred is the President of the United Cannabis Business Association and owner of The Higher Path, an award-winning medical cannabis dispensary in Los Angeles. He promotes access to good medicine with good education, with an emphasis on quality of life and wellness. Jerred is an advocate for legislative action and hopes to empower businesses to uplift the industry.
Mark Waller | Board Member

Mark R. Waller, CPA, co-founder and managing partner of Morem & Waller, CPAs, PLLC, has 15+ years of experience working as a public accountant as well as a controller in the private sector. He partners with CEOs, founders, and interested parties in the cannabis industry to help them stay compliant, achieve world-class financial records and financial reporting, and provide tax planning, preparation, and filing. A graduate of the University of Minnesota-Twin Cities, Mark lives in Minneapolis with his wife, Brigitte, and two children, Malcolm and Coco.

Ali Fakhri
Ali Fakhri | Board Member

Ali Fakhri is the CEO and Founder of EventHi. EventHi is an event management platform built for the cannabis culture. Ali’s background consists of working for and with two of the largest Fortune 500 companies, leading sales and business development. Ali considers himself an entrepreneur at heart, launching his first business at 20 years old. After being introduced to the medical cannabis industry, he started attending events; months later, he began sponsoring and coordinating events. This experience allowed him to see many issues that the cannabis events industry faced. After months of research, he began developing EventHi to help bring a solution and fill a void for the cannabis industry. Ali is building an ecosystem through technology with a mission to bring people together offline.

Advisory Board Members

Brian Applegarth
Brian Applegarth

Brian Applegarth founded the California Cannabis Tourism Association in 2017 and is the creator of The Cannabis Trail, a non-profit organization dedicated to preserving and celebrating the cannabis history of California. Brian is a cannabis tourism subject matter expert, educator and international speaker on the topic. Brian has lived, worked or traveled to over 50 different countries and holds a BA in International Studies from U.C. Irvine. Brian is inspired by building bridges between the travel and cannabis industries, and he helps businesses develop and implement customized cannabis-related tourism strategies that drive success. 

Amanda Reiman
Amanda Reiman

Dr. Amanda Reiman, the founder of Personal Plants, is an activist, professor, and researcher with twenty years of experience studying the relationship between people and plants. Her experience as the Manager of Marijuana Law and Policy for the Drug Policy Alliance enabled her to make real change in how the world treats medicinal plants like cannabis. Amanda was also the first chairwoman of the Medical Cannabis Commission for the City of Berkeley and taught classes on drug use and policy at UC Berkeley for over a decade. She strives to empower, enlighten and guide others to take their healing and creativity journey into their own hands by spreading knowledge and access to information and inspiration.

Omar Figueroa
Omar Figueroa
Omar Figueroa is a graduate of Yale College, Stanford Law School, and the Trial Lawyers College. He has also completed an Executive Education program for directors of corporate boards at the Wharton School in Philadelphia. He has more than twenty one years of experience practicing cannabis law in the Golden State. The Law Offices of Omar Figueroa is one of the leading cannabis licensing, regulatory compliance, and intellectual property law firms in California.


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