Cannabis & Hemp Tourism as an Engine for Growth and Differentiation

Presenting at ICBC Berlin

A multi-year survey conducted by MMGY Travel Intelligence discovered that the cannabis travel audience in the United States accounts for approximately 72 million Americans, or 37% of the active leisure travel audience in the United States. In 2023, inbound tourism spending in Europe was an estimated 645 billion euros. At the intersection of these industries – cannabis, hemp, and travel – are opportunities for growth and creative differentiation. Medical tourism, leisure travel, events, and business travel including group meetings and conferences are all part of it. Join cannabis travel expert Brian Applegarth of Applegarth Strategies for a ninety minute presentation and panel discussion unpacking the tourism opportunities for cannabis and hemp businesses and brands in the European market.