The Cannabis Travel Association International (CTAI) invites you to a first-of-its-kind event in Minnesota, bringing together leaders from hospitality, tourism, and cannabis to explore the future of cannabis travel and tourism. This event is designed to educate, inspire, and create new opportunities for businesses looking to integrate cannabis tourism into their economic strategy.
Whether you are a hotel owner, tourism professional, entrepreneur, or part of the cannabis industry, this event will provide valuable insights, real-world examples, and expert guidance on how cannabis tourism is shaping the global travel market. You will have the opportunity to connect with CTAI board members and professionals who share a vision of responsible, profitable, and experience-driven cannabis tourism.
Cost to attend: $75.00
Location: TBD
Click here to register for the event
Saturday Event Agenda
Welcome & Opening Remarks
- What is the Cannabis Travel Association International (CTAI)?
- Why CTAI exists and its role in shaping cannabis tourism globally.
- Speakers: Mark Waller, Laura Hand and Jerred Kiloh (CTAI Board Members)
What is Cannabis Tourism? Real-World Examples
- How cannabis travel is evolving in the U.S. and abroad.
- Examples of successful cannabis tourism markets.
- Lessons from cannabis-friendly destinations.
Who Are the Guests? Consumer Data & Trends
- What do the CTAI annual data reports tell us about cannabis travelers?
- Who is the cannabis tourism audience? What experiences do they seek?
- How to attract the right audience and market responsibly.
The Hospitality Mindset: Creating Cannabis Tourism Experiences
- Exploring food & beverage, events, tours, and concierge services.
- The cannabis-friendly hotel/resort model & integrating services.
- Cannabis tourism requires a hospitality-first approach.
- Staff and facility Training
The Path to Revenue in Cannabis Travel & Tourism
- How businesses legally generate revenue in this space.
- Financial considerations: taxation, licensing, and funding models.
- Case studies on profitable cannabis tourism ventures.
How Can It Be Done Safely & Responsibly?
- Legal framework & insurance considerations for cannabis tourism in Minnesota.
- Compliance strategies for hotels, restaurants, event venues.
- How to mitigate risks and ensure consumer safety.
Collaboration Over Competition: Building a Minnesota Cannabis Tourism Network
- Why working together grows the industry faster.
- How to build a Minnesota-based ecosystem of cannabis-friendly businesses.
The Future of Cannabis Tourism in Minnesota (Panel Discussion)
- How can Minnesota proactively integrate cannabis travel into its economy?
- What role do tourism boards, hospitality leaders, and cannabis businesses play?
- How do we educate communities to reduce stigma & improve acceptance?
- Q&A: what does the community need from us to determine actionable next steps?
The event will be held in partnership with:
