Laura is the CEO and Founder of Laura Loo Experience Design (LLXD). She is an award-winning marketing executive rooted in technology and customer experience design. She specializes in crafting meaningful brand strategies and unforgettable customer experiences that drive connection and growth. With a unique blend of creativity, strategy, and a touch of whimsy, she helps businesses in the plant-medicine wellness, tourism, and B2B service sectors transform their customer journeys into powerful stories of delight and impact. Laura is a professional leader in her community, dedicating countless hours to volunteering for various groups. She serves as a board member for the Cannabis Travel Association International and has made a significant impact through her role with the American Advertising Federation (AAF). Her achievements include winning 14 prestigious American Advertising Awards (ADDYs) and receiving the highly regarded AAF Silver Medal Award. Additionally, Laura was recognized as a 20 Under 40 honoree and a finalist for the Technology Association of Iowa's Women of Innovation and Leadership Award. Learn more at www.customerdelightprocess.com